“South By is really where people go to get discovered: that can be brands, causes, brands, you name it. It’s really where worldwide audiences flock to see new things.”
Last year, unassuming Empire Automotive Service at 604 E. 7th street became Austin’s most surprising and consistently awesome music venue. BandPage, the creator of social tools that helps musicians connect with their fans, made their mark at SXSW2012 by turning their venue into a platform for brands, labels, and bands to collaborate on incredible showcases and parties that became the talk of the festival.
South By Stories is a video series profiling creative brand campaigns from South By Southwest.